Crafting rich experiences,
in harmony with nature

JK oversees operations across diverse markets including Vietnam, Thailand, Taiwan, Malaysia, Singapore, and Hong Kong. 

With a career spanning 35 years, and more than 25 years of leadership experience in the FMCG sector, JK has a proven track record of driving business transformations, delivering superior P&L results, and building high-performing, diverse teams. His strategic vision, combined with meticulous execution, has enabled sustained growth and market leadership across markets.

Prior to Suntory, JK spent nearly two decades at PepsiCo in senior leadership roles, including Vice President, Transformation and Business Development for Asia Pacific, and Vice President and General Manager for the Pakistan/Afghanistan Business Unit.

JK is based in Singapore.

Bringing over 30 years of experience, Ashish has strong background in FMCG, working in sales and marketing across different markets and cultures. Prior to joining SPVB, he was the general manager in Suntory PepsiCo Beverage Thailand (SPBT) where he led the company through significant changes, promoted consumer-centric strategies, and achieved strong business results with his strong leadership.

A people-oriented manager, Ashish is well-liked among his team and colleagues with his excellent people skills. He continues to work closely with relevant stakeholders to take SPVB to new heights.

Ashish is based in Vietnam.

A seasoned executive with more than 30 years of experience in FMCG sales, Omer is skilled in marketing, business strategy, and general management. He has a strong background in business strategy development and execution, being able to consistently come up with excellent activation ideas – both practical and with favourable returns for the company.

Before his role as CEO of SBFHE, Omer was the CEO of Suntory PepsiCo Beverage Thailand (SPBT). He led the joint venture between Suntory and PepsiCo, delivering strong and consistent business growth.

Omer is based in Thailand.

A strong business leader with a keen enterprise mindset and global outlook, Tanuj has operational experience with acute business acumen that has yielded strong results across the region. He has extensive experience in sales, marketing, and commercial leadership, playing a crucial role in strengthening the company’s Route to Market fundamentals. 

Prior to being CEO at SPBT, Tanuj was Chief Commercial Excellence Officer at SBFA, advancing commercial strategies across the region. His leadership skills greatly helped the business transformation, strengthened its category innovation and successfully secured long-term market share. Tanuj’s strategic vision and leadership continue to drive growth for the organisation.

Tanuj is based in Thailand.

Having over 30 years of experience in the consumer goods industry, Aashim is an expert in creating compelling visions, developing growth strategies, and delivering shareholder values in highly competitive markets. His strong background in stewarding and driving growth across key markets in Asia allows him to skilfully execute his strategies and bringing real value to businesses. 

With a passion for leading teams with big ambitions, Aashim has led diverse, cross-functional teams across organisations, building world-class teams while strategically carrying out his business visions – bridging his commitment of building purpose-led businesses and creating harmonies without boundaries across his teams.

Aashim is based in Thailand.

Matsu-san first joined Suntory in 1999 before transitioning to the APAC region in 2021. He played a pivotal role in driving BRAND’S turnaround, leading initiatives such as BRANDS Essence of Chicken (BEC) and the successful launch of BRANDS Bird’s Nest (BNN) Drink, which accelerated category momentum and strengthened Suntory’s market position. He also further advanced new product development ideation programme in both Beverages and Health Enrichment, delivering outstanding results that reflect ambition, execution excellence, and impact. 

A Tokyo University Alumnus, Matsu-san continues to drive cross-functional collaborations and lead transformation during times of change.

Matsu-san is based in Singapore.

Equipped with more than 30 years of experience as a human resource leader, May San has a strong background in strategic HR partnerships, leadership, and talent management across the region. In her 10 years with Suntory, she has facilitated and integrated cultural exchange among regional teams, navigated labour management relations through organisational changes, and established P&C infrastructure for multiple geographies while piloting talent mobility regionally. 

Focusing on creating connections across culture, championing DEI, and navigating the shift to digital, May San is passionate about building workplaces that empower employees, providing authentic care and connection to foster a sense of belonging for all.

May San is based in Singapore.

Drawing on her extensive brand development expertise, Midori-san will lead efforts to reinforce Suntory’s market leadership in the energy and health categories, while enabling teams to deliver breakthrough innovations and accelerate growth of Suntory’s brands. 

With her strong efforts to champion Suntory’s Gemba-centric approach across the region, Midori-san will continue to lead efforts in elevating marketing excellence across Suntory’s operations in Asia, driving and building enhanced strategic capabilities, establishing best-in-class standards to ensure the company’s sustained competitive advantage.

Midori-san is based in Thailand.

Rui-san is based in Japan.

A progressive global tech leader with over 27 years of experience across multiple industry verticals and markets, Vicky has led global teams across various industries, empowering companies in digital transformation for growth, profits, and reputation. 

At SBFA, Vicky leads the Digital & IT function to drive operational excellence and transformation initiatives in the region. He will provide leadership and direction for the digital and technology agenda across APAC, emphasizing on employee experience, AI & Automation, Data & Analytics and commercial & Marketing digitisation.

A lifelong learner, Vicky loves to read, play cricket, and travelling to new destinations to experience local culture and food.

Vicky is based in Singapore.

Joining Suntory PepsiCo Vietnam Beverage (SPVB) in 2023, Yoshio-san has played pivotal roles across multiple projects, managing Suntory reporting, delivering high-quality, fully compliant reporting packages, and building strong connections between GHQ and the local business units. 

By collaborating closely with internal stakeholders, he has translated local business insights into clear, actionable reports. His leadership has consistently strengthened decision-making quality and enhanced governance standards, with his attention to detail and reliability positioning SPVB as a trusted contributor in management reporting.

Beyond technical expertise, Yoshio-san has encouraged cross-functional collaboration and built high-performing teams that have positively impacted both SPVB’s governance and organizational effectiveness.

Yoshio-san is based in Japan.